How to Create Immersive Experiences
One of my big dreams is coming true soon – I just got a ticket to Andrea Bocelli’s concert in Austin in a couple of weeks.
I am beyond excited. And if you are in Austin and you would like to join me, just let me know!
He’ll also be performing in several other U.S. cities this year—maybe it’s the perfect chance for you to experience his music live, too.
Music has incredible capacity to connect seemingly divided words. It removes borders. It reminds us of our shared humanity.
Through music, we are sharing cultures, love, stories, meaning…
Have you ever looked up the meaning behind a song?
I bet you did.
The moment you discover its backstory—of loss, of love, of survival—it resonates on a whole new level.
Take the masterpiece “The Winner Takes It All,” a song that many of us have listened to more than once.
I had no idea about its story for so many years. But once I learned it, I could never listen in the same way again.
The song transforms you as you listen.
And that’s what the best things and people in life do.
They transform us.
From music, to places, to people, to moments.
Now, how do we as hospitality minds create transformative experiences?
By imagining each touchpoint that guests go through.
Let’s imagine it together.
Let’s say you have a cabin and a couple arriving soon—your guests, John and Sara—staying in your Italy-themed place.
Imagine this transformative sequence that will surprise and delight them:
Arrival: John and Sara pull up as the driveway glows under soft light.
First Impression: Your beautifully crafted sign, in your custom font, is easy to spot even at night.
Seamless Check-In: Clear instructions let them enter the smart-lock code in seconds.
Perfect Comfort: Automated climate control greets them with just the right temperature. (You can set it up through Operto and your PMS like Hostaway)
Signature Scent: A diffuser near the entryway carries the scent of Tuscan pines.
Inviting Ambiance: Lights click on to reveal a bright, clean, thoughtfully detailed space.
Welcome Refreshment: John opens the fridge to find a couple of chilled refreshments—“How nice!” he thinks.
Personal Connection: Sara spots a thoughtfully crafted guestbook and, beside it, a handwritten welcome note—and some locally made snacks. (How thoughtful, she thinks.)
Storytelling Touch: She opens the guestbook and reads your short greeting and the story of why you created this escape.
Musical Surprise: On a side table sits a vinyl turntable with several records and a note explaining how to play them—and why you chose Bocelli and Pavarotti.
Deeper Meaning: Sara reads a second note tucked inside the record sleeve. “Vivo per lei”—this song isn’t about love for a woman, it’s a love letter to music itself, the very heartbeat Bocelli expresses. Then, with that in mind, Sara places the needle on the vinyl.
Immersive Reaction: Majestic music fills the room. John notices how beautiful the sound is; Sara feels like they’re living inside a movie scene.
What a start to a great stay.
After their trip, John and Sara plan a first-ever visit to Italy and buy their own vinyl turntable.
They share their unique experience with family and friends, who now want to stay here too.
They don’t talk about the comfortable bed or the decor—they talk about the whole experience, the new passion, and the curiosity to explore more.
The best experiences, places, and people make you want to explore, learn, and try new things. They inspire.
They make you curious and challenge your perception of what a stay can be—or what a conversation can become.
Vivo per lei! Vivo per l’ospitalità!
